A little Inspiration
- Genre: ( young adult) fashion magazine
- Genre Conventions - content:
- Include fashion guidance and styling advice with mention of clothing brands to buy
- Includes look books with models showing off trendy clothes
- Very much visual based, more images than text. Image are artistic and very visually appealing
- Usually includes styling for latest trends
- Can include beauty and makeup tips
- Includes celebrity interviews on their fashion inspiration and personal style
- Cover page is most important part with most visually appealing image, usually well-known model looking directly at camera
C. Genre Conventions- production techniques
- Best photo is on the cover page
- Take a lot of photos of model and pick the best ones for magazine in post production
- Meticulously style models in expensive clothing, models strike unnatural visually appealing poses
- Composition is very visual-based
- Vibrant colors used in clothing design
- Sophisticated font that’s not too distracting from images
- Double page spread is focused on pictures, usually of cover model
D.
- Features items of clothing that persuades audience to buy from that brand
- Uses digital content that ties into print content to get people to buy print editions
- Offers subscription deals to attain consistent consumers
- Features celebrities or current trends on cover page to sell issues
- Utilizes social media to promote articles in print and web editions
- Uses provocative cover lines to get people to buy issue and read more, usually along the guidelines of fashion advice and celebrity styling tips
E. Sample #1: Paper Magazine
Paper magazine is an example of a high fashion, editorial fashion magazine. The magazine is very much image-based and aims to be visually appealing, sometimes even visually disturbing. The cover always features a model in eccentric, extravagant clothing, striking a strange but visually appealing pose. The cover model is usually a celebrity of a model with a high status in the fashion world. The cover also features bright colors to draw readers in, and creative image concepts that persuade people to open the magazine and see more. There is usally minimal to no cover lines as the main focus is the model, sometimes the cover photo is even a close up of the model’s face. While there are written pieces within the magazine, a majority of the content is visual and relies on being aesthetically pleasing, and is catered to those more interested in fashion. The clothing featured is often very expensive and exclusive.
F. Sample #2: TeenVogue Magazine
Because this magazine is catered towards a younger demographic, and young adults in general, not just this solely interested in fashion, it contains a more equal distribution of written and visual content. The cover of this magazine features more cover lines that advertise articles in the magazine in an attempt to persuade people to open it. The cover model is more likely to be a celebrity than a high-fashion model and is often smiling or more carefree than models in high-fashion magazines. This magazine features advice columns and styling tips, especially those based off of celebrities’ style. The magazine also built an online presence to advertise their print edition while also maintaining a strong online brand. The clothing featured in this magazine is more affordable and therefore their audience is more likely to by the garments featured on the model.
G. Examples:
Vogue (https://www.vogue.com)
Elle (https://www.elle.com)
GQ (https://www.gq.com)
Nylon (https://nylon.com/fashion)
I-D (https://i-d.vice.com/en_us)
Frankie (https://www.frankie.com.au)
Dazed (http://www.dazeddigital.com/fashion)