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Showing posts from March, 2019

Now Comes The Fun Part

Now that I am satisfied with the final version of my pictures, I can get to work with laying them out on the spreads. Because I already have a general idea of how I want everything to look, for the most part I just have to insert the photos into the template I already created on Joomag. First, I started with the cover. Here is what I had before:


The first thing I did was replace the photo of me with cover photo I picked of Joanne. When I did this, I noticed the spacing of the lettering was slightly off. For example the coverline "Balling on a budget" did not line up with my new cover photo and the placement of Joanne's legs. Luckily, as previously stated, I decided to change my issue theme to "Girl Next Door" which is less words and fit better within the photo. This change also worked out because my design inspiration, Paper Magazine,  has very breif coverlines that are usually one or two words and don't really include a byline. Thus, I shortened my use of coverlines and just stuck with the three words that encompassed my theme. 

Next, I played with the white space at the top of my cover. Paper Magazine deals with this white space by utilizing a very broad and bold font for their masthead that takes up plenty of space. My font is not as wide or bold so it doesn't hold it's own as well at the top of the page. Thus, I decided to space out the lettering so that my masthead took up more space and the top of the cover did not seem as empty. 

These were pretty much the only two changes I had to make to the template I already designed before, as everything else fit nicely. Luckily Joanne does a nice job as filling the cover nicely and really making a fashion statement strong enough to stand by itself as the cover. I picked the photo because Joanne's stance was dramatic eccentric enough to take up the allotted cover space and as I mentioned before, the white bachground mimicked the blank backdrops of many editorial shoots. Here's my final cover: 


I love the look of the cover and think it's a perfect depiction of the vibe I was going for with Lük. It's fun and young and all sorts of high fashion. 

Adding That Magic Touch

After my shoot, the next step in the process is to get the pictures ready for the page. Overall, we took around 200 pictures, and I have just finished narrowing them down to around 20. I know, it was a process. Surprisingly, however, that was just the first step. The next step is editing the photos.

For this part of the process, I decided to use the photo editing app VSCO. This is an app I use regularly when editing my own pictures for Instagram, and so I wanted to use it because I am already familiar with the platform. The app is easy to use and can be operated on my phone. There are no fancy gadgets that I wouldn't even know how to use, and this also prevents me from editing my photos too much. Photoshop is a controversial topic in the model industry as many publications retouch photos to make unrealistic body types even more unattainable. I do not want to feed into this toxicity of furthering unrealistic body standards through photoshop so, with VSCO, I only retouched the coloring of the photos, not Joanne's actual body.

In editing my photos, I pretty much used the same process. First I picked the filter C1, which is a personal favorite of mine because it adds a chromatic look. Then I turned the filter down from level 10 to around level 5, so that it looked more natural. Then I went to the saturation and upped the saturation levels of the pictures to around level 1. This added a little more color that the chromatic filter may have stripped away and highlighted the natural light that was already in the photos. Next, I retouched the tone and the highlights of my photo to showcase more details of the picture and make hidden aspects more visible. Finally, I played with the white balance to add more blue and pink hues just because I like the way it looks. Here's a video I made of my editing process by recording my screen:

This formula worked well with every picture I liked and allowed them all to have the same cohesive feel. Here are some comparisons of the before and after of the pictures:



On the left is the original picture and on the right is the retouched version. I wanted to make the new changes subtle but not pointless. As you can see, I added to the color definition, especially the pink undertones.




















Again, with the edits, the natural colors of the pictures are able to pop and elevate the entire look of the shots entirely. Especially in this photo, where Joanne was not in the direct sunlight, the saturation adds a layer of light that was there in the other shots.























A cool thing about editing these pictures was the ability to elevate the color green in post-production. The color was already there in Joanne's pants and the trees in the background, but by increasing the saturation and leveling out the tones, the greens were able to harmonize and bring the whole picture together.

Overall, post-production effects went very well and I am happy with how the final products turned out. Now, the next step is to get these masterpieces on a page and lay out the final workings of my vision.

It's Go Time!

Today was the official climax to all my planning! Joanne came over to my house earlier this morning and we got right to work. I told Joanne to bring three outfits for diversity in our shots and so that we would have plenty of content to work with. Of course, Joanne brought four.

The first outfit Joanne changed into was a wonderful cheeta-print shirt with cut-outs and mom jeans with rips. I know, what a way to start the shoot out. Unfortunately, Joanne forgot to bring her camera, but I was able to use her IPhone X, which I believe did the job just fine. Because of the crazy patterns of her shirt, I didn't want a noisy background that would overwhelm readers. Thus, I chose to shoot her first in front of my garage door which is plain off-white backgrround. I had something like this in mind for my cover because Paper Magazine often shoots on a plain colored background.

These shots came out great. Joanne was very comfortable in front of the camera and was not afraid to loosen up and have fun. We played music during the shoot to relax the both of us and not forget to have a good time. I mostly did mid-shots and close-ups as I had this location in mind for my cover, and I don't neccessarilly need a full-body shot for my cover. I was very happy with how these beginning shots came out as the colors of the cheetah print and the off-white background complement each other perfectly and the blue of her denim adds a pop color. Since I don't want to spoil my cover shot, below is one of the shots that I don't plan on using for my cover just to show an idea of what the shots were looking like. As you can see, my plan of exploiting the natural light worked perfectly and added an extra glow to my model.


Before moving on to the next shoot, I made sure to snap a few shots of Joanne in the same location, just the back of her for my back cover. I want to do this cool of idea of having a back cover that is the same as the front cover, just the other side of the model. So, I took a few extra pictures to see if I could bring that vision to life. Here's one of them: 



Next, Joanne changed to her other outfit of camo pants, a black tank and Doc Martens. This added a more urban look that I complemented by moving to my street. Yes, I shot her in the actual streets. This added a more grunge, edgier look that fit perfectly with her outfit. Plus, the dynamic setting would add more dimension to my magazine. Because I know Joanne's final outfit is much more eccentric, I envisioned these next shots to be utilized for my table of contents. Since I already know the amount of space allotted for a picture in the current layout of my table of contents, I shot most of the next shots horizontally so that they would better fit this space. By gettting on the ground with Joanne, I was also able to take some low-angle shots to go with high-angle shots. This, again, added some dimension that I was very pleased with. Here's one of my favorite shots. 


For my final images, Joanne changed into my personal favorite outfit of the day. It was her frilly purple top that stole the show. The colors were bold and loud and everything that I was looking for when I envisioned this shoot. For the location of the final shots we played around with the gate in front of my house, allowing Joanne to use something as a prop. After, we moved into the street where we shot a couple of pictures of her standing. In the previous photos, she was sitting in the street, but her standing in the street allows the photos to showcase more of the environment which was cool. Because I plan on using these photos for my double page spread, I wanted to take a variety of pictures, particularly those that showed her full outfit from head to toe. Thus, I took some long shots that showed her full body and the ennvironment, before moving in for mid-shots and close-ups. I took a bunch of shots so I would have plenty to choose from when laying out my spread. I also encouraged Joanne to do poses she normally would not to bring out that funky vibe that many high-fashion editorials contain. Here's one of my favorites of Joanne really getting into character. 



At the end of the day, I was extrememly satisfied with my photo shoot as it went way better than I could have ever expected. Although I was worried that my change in location would be too boring, Joanne really made up for any energy that my neighborhood lacked and made the most out of our setting. I have plenty of shots that I am more than excited to include, and now the hard part is just narrowing them down. 


New Theme New Me

Okay so plot twist. Previously, I had set my mind on the theme of my first edition as being "Balling on a Budget." The issue would revolve around hacks and tricks for producing high fashion looks without breaking the bank. In my previous mock cover, as seen below, you can see that the few cover lines on my cover were about cost-efficient ways to look good. As much as I loved this theme, I was forced to reconsider when planning the logistics of my actual cover photo shoot.



When I location scouted before, I was thinking of a realistic set using my natural surroundings in some big city, whether that be Miami or Fort Lauderdale. While this would have made for a wonderful editorial cover shoot, it proved to not be so easily attainable after all. As hinted at in my previous rendetion of "Weston's Next Top Model," I ultimately decided to choose Joanne as my cover model. While she has the clothing items and the look for a perfect cover, to make the shoot happen the way I had previously intended it to, she would have had to make the 40-minute trek with me downtown. This wasn't a problem for me, but for Joanne, she was less able to leave town so easily because of transportation issues and parental restrictions. Thus, in order to accomadate to who I believe is the perfect model for this shoot, I would have to think a little closer to home.

Ultimately, I decided to take this mindset to heart and use my house as our shooting location. It was the easiest for the both of us to get to and it served as an inspiration for my brand new theme. I decided to shift the theme of first edition to another topic completely. Introducing the "Girl Next Door" issue.

The basis of this issue will now be how to bring high fashion into the reader's own communities. By introducing Joanne, clad in extravagant outfits, as this girl-next-door persona, it normalizes the presense of avant garde looks in places one wouldn't expect. I want to showcase the contrast between a casual neighborhood and high fashion, and show that the two can in fact exist in the same plane.

Thus, by shooting in my neighborhood I can show that you can still be the girl next door and take risks with what you wear, one does not have to pick one over the other. The closer setting that I am more familiar with also gives me more freedom to play around more and take some risks with the shots I take. Overall, I am excited about the unexpected change and am anxious to see what will come out of it.

Finally! I am Content with my Table of Contents!

So I went back to my table of contents to figure out how I could make some of that white space disappear. I really liked the design of the text, so I knew I didn't want to take anything away. But maybe I could add something to give it a little more life and personality.

The first thing that came to mind was to add some photos to complement the text. A little visual stimulus is usually the perfect fix; however, I didn't have a whole lot of space to work with. Rather than free space next to my different article blurbs where I could have potentially added a picture to go along with the article, most of my empty space was lumped together in a general mass in the middle of the spread.


As you can see above, I have a little rectangle of space next to my "12" article, but there's not a whole lot of potential for a photo there without it looking cramped and out of place. The real empty space is right under where it says 'Table of Contents' in the middle of the spread. 

After panicking for just a second, I realized that this was perhaps the most ideal place for me to have space to work with. I thought back to the second example in my table of contents research and remembered that they placed a photo of their model straight in the middle of their table of contents. This photo was split between the two pages, which works when you have a double page spread like me because they are meant to be read together anyways. So, I started considering the prospect of adding a picture from my photo shoot onto the table of contents. Given the space provided, it would have to be a horizontal picture that is not as extravagant as the cover photo but still fits the theme of the issue.

I added the same place-holder picture I used for the cover to the spread just to see what it would look like since I'm not conducting my photo shoot until later this week. Here's how it looks:


In the final copy, the actual picture would not be sideways. Instead, it would just be a regular landscape picture. In order to make this work without it looking stretched and odd, it would probably best if I took a couple long shots that would look good horizontal rather than vertical. If I could get both the model and their surroundings in a long shot, I think it would look nice in the middle of the spread. 

Furthermore, I decided to change the background of this spread to better fit the photo. I picked the blue to go with the blue of my jeans in the picture, which I think fits quite nicely. Thus, when I actually pick the picture that will go in the center, I will probably change the background of the spread to correlate with the colors of the picture. I think this effortlessly pulls in all the aspects of the spread and makes it all flow more cohesively. Furthermore, even the color I have right now, blue, works nicely with the brand of Lük. I was scared to go with too much of a bold color because of the boldness of my font, which is why I opted for the safer pink. However, since I chose to change the background to the color of my center picture, I unintentionally took a bolder route and I think it works really well. The blue makes more of a statement than the pink and makes the publication seem to wilder and out there, which I am all for. Of course, I don't yet know the color scheme of my final shots that I will use, but after seeing how the blue works, I am less scared to experiment with louder colors.

Overall, I have to admit that the inclusion of the picture in the center of my spread came out nicely. It definitely solves my problem of having too much empty space while maintaining the minimalistic look.  Because it is only one picture, the spread doesn't look like there's too much going on, which I am also thankful for. The use of the center photo was the perfect strategy for adding a visual touch without going overboard. 

The Contents of My Table of Contents

Okay, so I started laying out my table of contents and I am pretty satisfied at the product so far. I took inspiration from the first example listed in my previous post, where the orientation of the layout was flipped sideways. As I said before, I like this design choice because it shows that my magazine doesn't take itself too seriously and is not afraid to bend genre conventions a bit. It shows a sort of quirkiness that proves my publication is not like the others.

Furthermore, in my beginning design, I stayed true to my word and made it mainly text-based. Something about the text-based table of contents just looks cleaner to me. When you add the extra elements of photos and captions, it looks all too cluttered and cramped and not professional at all. At least when I tried it, the photos didn't fit with the text and it looked as if they were just randomly placed there. It didn't look good with my design at all and so for now, I favor the look of the contents without any photos at all.

Here's the look of what I have so far: 

As you can see, I only flipped the numbers of the pages sideways because if everything was sideways, it would be incredibly difficult to read. I utilized the same font, David Elika, for the title of this spread but actually used another, called Mighty Brush, for the numbers and the blurbs about each article. The two fonts actually go very well together and look as if they were created in the same font family, which I appreciate because it adds a sense of cohesiveness to the spread even if every font isn't the same. I also like the slightly rugged look created by these fonts that continue the sense that my magazine is bold and daring. 

Because of the certain harshness of the fonts, I tried to counteract their ruggedness with the pink plate in the background of the spread. The color is in the pink family to express a tone of femininity and to tone down the harshness of the font, but the darker shade also expresses that while the spread is slightly feminine it is not girly or prissy. The darker shade fits the mood of the font better and again expresses the feeling of cohesiveness. 

As for the blurbs of mock articles that could hypothetically be found in my magazine, I wanted to not brush these off as unimportant. I made sure to think of article topics that I would actually be interested in writing, and that my audience would actually be interested in reading. My target audience is 18-25-year-olds who have a love for fashion, no matter their gender. However, this article by Greg Allard reports that in 2015 the top-selling fashion magazines are Cosmopolitan and Glamour. Both of these publications have target audiences of women, suggesting that of fashion magazine readers, females are more prevalent than males. Thus, when crafting my article blurbs, I wasn't inclined to shy away from subject matters that may interest women rather than men, like getting ready quickly. Still, all of my article topics are fundamentally gender-neutral since everyone experiences the rush of getting ready quickly or the struggle between wanting to buy designer items but being on a budget. So, I think my article snippets to a good job at attracting all sides of my target audience, especially the one about taking good outfit-of-the-day pics, an internet phenomenon that my target audience is familiar with. By appealing to social media tips, I am appealing to a big part of my target audience's lives which will convince them to read more. 

One thing that is concerning about this beginning spread is the amount of empty space. I was all for being text-based, but at the same time, I don't want my table of contents to look empty. Perhaps a picture would fill up some of this space and make it look a little more complete. With this in mind, I think I'm going to go back to the drawing board and try to integrate some techniques from the other example listed in my previous post. 

Lay It All (Out) on the Line

Today I took a break from cover design and switched gears towards my table of contents spread. I wanted to figure out just how I wanted to lay this out exactly. I decided to opt for a double spread table of contents because after looking at examples of other tables of contents, I noticed that single page spreads looked like too much was going on. It was as if so much was information was being crammed into one page, and it didn't look good. Especially since I'm favoring a rather minimalistic design for my magazine, I figured I would need all the space I needed to design an uncluttered table of contents. 

To go with the slightly over-the-top brand of Lük, I wanted to think outside of the box for my table of contents. I don't want a boring old design that no one would be interested at looking at, let alone, reading on. At the same time, I also don't want too much going on because I think that overwhelms audiences and comes across as amateur and unprofessional. I also don't believe that I want my table of contents to be too visually-based because I find too many images distracting from the actual text, which is the most important part of the table of contents to me. I want my table to be more focused on informing readers on what they can find inside the magazine because after all, that is what a table of contents is meant to do. Thus, I don't feel that inclined to jam in all my best photos in the first pages. 

Upon researching different table of contents ideas, I came across this design:


I really like how different this design is since it's not the typical orientation for the table of contents. The rotated orientation adds a unique flare. I've never really seen anything like this before in a magazine, and I like the idea of shaking the norm if only just a bit. Such a minuscule detail like rotating the orientation makes such a big difference and makes a basic layout all the more exciting, without a single picture. I like this example because the design takes advantage of the spread's space nicely and makes the most out of what would have otherwise been a bland layout. 

At the same time I also liked this visual-based layout: 

It wasn't really the pictures on the side of the pages that caught my attention, but the photo in the middle. I like the idea of putting one main image in the middle of the spread and then using the text to frame that image. That way, I could still keep my layout text-based since I'd only utilize that one center picture. However, since the center photo is smack dab in the middle of the spread, it would still be able to not become lost in the text, and steal some attention. So, if I do decide to implement visuals in my spread, I think it would favor this approach, with a single image in the middle of the spread. I feel as if the inclusion of an image would also do a good job of making it clear that this magazine is one for fashion. Most other examples in my genre of fashion magazines include table of contents that are heavy in pictures, the main goal of fashion magazines is to showcase clothes (fashion, duh). Thus, it may prove helpful to not lean too far away from genre conventions and include at least one picture in my contents to make it stand apart from a news magazine. 

The next step, after my research, is to try these techniques out on Joomag. I'm going to play around on the site and see what I can come up with. Hopefully, they'll look half as good as the examples above!

Weston's Next Top Model Episode 3

Today at lunch my friend Joanne discussed how she is planning on filming her AICE Media A Level project during our upcoming spring break. I was surprised because I had not previously known that she had taken this course, and thus, flooded her with questions on how her AS experience was. It turns out she also did a magazine for her portfolio project and was full of tips on how to ensure I produce the best possible end result. For example, she agreed that Joomag was probably my best bet for designing my spread because it will allow me the most creative flexibility. She also gave me tips like taking as many photos as possible during my photo shoot because you never know which pick will look the best on my spread.

Halfway through the conversation, I was hit with a wonderful idea: what if I used Joanne as my cover model! I talked over the pros of this choice with Joanne and she seemed down to pose for my photo shoot. Not only has she already agreed, which is the first step, but she can also offer worthwhile advice with the production process, which will really come in handy during my shoot. She also offered her camera for me to use to shoot her, so that crosses off another item that I would have to worry about acquiring. I think the guidance that Joanne could provide in the shooting and production process is definitely worth taking advantage of, especially since I am working independently and could really use the extra feedback and set of hands.

       



While my other candidate, Juliana, also has some experience since she also took the AS course last year and produced a magazine, at the end of the day it comes down to my representation goals. As stated in my previous blog posts, I want to represent diversity through my magazine and break industry norms of only showcasing models with the same physical traits. While Juliana also contains knowledge, Joanne showcases more diversity. As a black woman, Joanne is represented less in the modeling industry. Models are rarely seen with Joanne's dark skin and thick lips, features that deserve to be represented just as much as anyone else's. I think Joanne's look is much more unique and represents the message of diversity that I aim to spread with my magazine. Thus, when it comes down to the two, I think Joanne does more for black representation.

    

Furthermore, when discussing the practicality of this shoot, Joanne mentioned her eccentric wardrobe. As a follower of fashion herself, she said she has kept up to date with some trends of the fashion world. She described some funky clothing pieces like a snakeskin dress and a shirt composed of feathers that I think sound really photograph-able and could help construct some awesome looks. This eliminates the necessity of me building my model's wardrobe from scratch, and even if I still decided to go forward with my plan of thrifting some memorable pieces, I at least now have a starting point. Joanne's addition of her trendy wardrobe makes her a valuable asset in my shoot and makes me more confident in my upcoming shoot since I know the model will already have some cool pieces to work with.




I've included pictures off of Joanne's Instagram that showcase her style and personality. When looking at the pictures, I am pretty confident in her ability to be comfortable behind the camera and give off the youthful energy and carefree-ness that I am looking for. Ultimately, I think Joanne is a great choice for my cover model and is who I am leaning towards as of now. There is one other prospect that I previously had in mind, but the chances of Joanne being the person I end up going with are extremely high.

It's All Coming Together

This weekend, I returned to joomag to get some more of my cover page spread laid out. Although I tried laying out some of it at school, I remembered that the font that I wanted was downloaded onto my laptop at home, so it was hard to really visualize my cover when the font was off. I realized in this process that fonts play such an integral role in magazine designs, especially in the cover design. Because I didn't have the font I wanted, I couldn't really design any of my cover without it looking all wrong and nothing like I envisioned in my head.

Thus, once I got home, I was able to really get to work. First, I downloaded the David Elika font from Dafont.com and placed it into the Joomag programming. Thankfully, this application allowed that option of downloading fonts, so I am definitely happy that I decided to stick with Joomag. Immediately after downloading the font, I felt a lot more confident about the look of the cover. I am loving the look of the text and its ability to stand out on my rather simplistic design. As I presumed, the font does not allow me to add the accent marks above the "U" in my masthead of "Lük" but I was able to fix this by adding another textbox above the 'U" and typing two periods into it. This adds the illusion of an accent mark and allows me to keep this font without sacrficing the foregin affect.

Next, I had to decide what I wanted to do about cover lines. For a moment, I considered having multiple coverlines framing the main picture, but upon referencing a Paper magazine cover again, I decided to follow their minimalist lead and just have text at the top and the bottom of the cover. So, with the masthead at the top of the frame, at the bottom I included a brief cover line to sum up what the them of my issue is going to be, which is price-effective ways to stay trendy. I think this was enough text for the cover, and did a fine job at giving my audience a glimpse of what could be found inside of the magazine. Although I had more thoughts for what more articles could be about, I decided to save those blurbs for my table of contents to keep my cover looking as least cluttered as possible. Once I insert the actual cover photo, if there is enough empty space in the background of the photo, I may reconsider this choice and add another coverline. But for now, I am satisfied with just the one.

At the very bottom of the magazine, I decided to add the price and edition of my magizie rather than at the top with my masthead. I did this because the top of the cover was getting too crowded, and I didn't want it to look like I was cramming everything in at the top. At the bottom, it fits more naturally and completes the full cover spread more.

At the top, right underneath the masthead, I decided to add my slogan which is "get the lük everyone's talking about" because I belive it is an essential part of my magaizne brand that gives off the essence of what my publication is all about. This deviates from genre conventions as many fashion magazine don't typically include a slogan on their cover, but I thought it was an integral part of what my magzine represented and fits my cover quite well.

I also mimicked Paper magazine's design of implementing a white border around my cover photo because I think that adds a crisper look and allows you to see the full photo more. When the photo is the entirety of the cover page, I think it actually makes it harder for readers to see the entirety of the photo, especially the quirky details I want to include into mine. It comes across as more distracting and messy when the photo is stretched to fit the entire page, in my opinion, and so I thought the white border brought it all together nicely.

Here's the final draft of my cover: 

I added a place holder picture (of myself) since I don't have my cover shot yet, but otherwise, I am really happy with how it looks for now. I will obviously have to touch up some things, especially once I replace the photo with the actual one, but for now I think this is an excellent strating point. 

Below is a sample of one of Paper's covers for reference, so you can clearly see where my influences come from. Based on the photo I end up utilizing for the cover, I may experiement with the color of my masthead's font like Paper does to add a bit more fun and youthful look to the cover. 




Scratch that!

So remember how I said it looked like Canva was going to be my go-to programming choice for my magazine production? Well about that. . .

In class on Friday, we reviewed past student's reflections on their projects. One of the students noted that she utilized and Canva, and to my shock, did not like the platform at all. Although she said she learned to love it in the end, she said that in the beginning it was diffucult for her to use because it had limited features and made it harder for her to add what she wanted. She also noted that Canva's design does not allow a two-page spread to show both pages side by side. This was tough for her to design a spread that connected and flowed seamlessly. She even mentioned that at one point, the program deleted all of her work!

All this to say, Canva was not her first choice, and the only reason she chose it over Joomag was because she had problems accessing it at home. I, on the other hand, have no issues accessing Joomag and even though this student said she learned the trade of Canva eventually, would not like to take the chance. If I am able to access the more technical and detalied programming, then I think I should take advantage of that opportunity. Something about listening to this student's reflection came off as a warning to me, like some strange force urging me to reconsider my initial instinct and look to Joomag instead.

Additionally, when looking at that student's final result, I could notice some of the less technical detauls that she said Canva lacked. For example, the font didn't seem as professional and clean-cut as the ones on Joomag, perhaps because Canva forces you to use their fonts instead of allowing you to upload some of your own. Furthurmore, because she said she could not design her two-page spread side by side, the pages did not line up completely, and came across as disjointed and slightly messy. If I can help it, I would like to avoid these flaws as best as I can, and I think the first step in doing that may just be to use Joomag.

Upon revisting Joomag, I took a quick look at some of the tutorials that they offered on their website and realized that the site is not nearly as scary as I initially thought. Although there are a lot of buttons and features, they have a help center that I can reference for nearly any concern. I also discovered that the template's features are a lot more adaptable than I originally thought, meaning that I can change more aspects than I presumed. This means I can implement some of the designs that I admired from Canva's template, onto my design on Joomag, allowing me to have the best of both worlds.

Thus, after much consideration, I've made a final decision to go with Joomag. I am confident that this program will leave me with the best possible product and will make the final version of the magazine look much more clean-cut and professionalism. Yes, it may take a little more work to learn the tips and tricks of this program, but I am up for the challenge!

Take Two!

So today, I decided to try out the other magazine creation platform that was suggested to me, Canva

Immediately upon entering the site, I was struck by how easy it was to navigate, even more so than Juumag. I made an account and then was giving the ability to roam free around the site and see what it was really about.

After searching the 'Magazine' section of the site, which was slightly difficult since the site creates everything from business cards to brochures, I was drawn to the template section. I decided after looking at Juumag's that it would be best to utilize a template in my magazine creation because I think it would make the process a whole lot easier.

Canva does have less of a selection of templates, but I find that their style more correlates to what I was looking for in a magazine. The template I liked the most was the one titled 'Pastel'. Here's a glimpse of it below.


This is almost exactly what I was looking for in a magazine cover. The cover features a centered masthead and minimal cover lines which is what I was looking for. Unlike with the other site, I can more easily see myself inserting my information into this template rather than drastically moving stuff around and inserting new text boxes. This cover is basically exactly what I was looking for and I can already envision my cover photo in the place of the one already there. I even was able to quicly insert my magazine title to make the preview look more official.

I will say that with Canva, it is much easier to actually design the cover. I can more easily navigate the features and add and subtract aspects where I feel the need. This platform is more suitable for beginners like me, which I can see me having an easier time with. The more simplistic programming may impair me in my designing process if I discover I'm missing needed tools, but for now, it's my perfect level of difficulty. Another setback is that the template only includes the cover, so everything else is up to me. It does give me the option to add pages, but I would have to build these layouts from scratch. The tools they provide look like they enable me to do this without much trouble, but it is still an added aspect that I wouldn't have to worry about with Juumag. Still, I am so in love with the cover design of this template that I may just be willing to make that sacrifice. If anything, I can always mimic the cover design of Juumag's template and copy it onto Canva. 

I will continue playing around with both platforms, but for now, it looks like Canva may be my best bet because of its simplicity in design and functionality. 

Let's Get Technical

Today, I started getting more serious about actually organizing the layout of my magazine. In class, I started thinking about the logistics of what platform I would use to put the spread together. I had it narrowed the online application I would use down to two websites, Canva and Joomag, based on the applications that previous students had used. Because I had used neither of them before, I was unfamiliar with both programs and so they were both relatively fair game. Thus, it was up to me to test them both out and figure out which one I would eventually use.

I started with Joomag. My teacher offered those completing the magazine portfolio a subscription to the program, so I took the opportunity to sign up under her class. Upon entering the website, I will say that this application focuses a lot on the technical aspects of the magazine products. It allows you to basically construct the whole spread from the beginning, letting the user add everything from the first text box to the last line. Luckily, the application has a tutorial built in, so I could get brief synopsis of how to organize everything, that I could later come back to when I forget how to add a picture or type a cover line.

Another favorable thing this site offers is various magazine templates. The programming builds in designs for magazine varying from cooking to (you guessed it) fashion. Upon browsing the templates, I decided it would be best for me to start off with a template it and change that to adapt to my visual preferences. I actually did not end up selecting the 'Fashion' template, because it was very traditional in its design and featured too many cover lines for my liking. Because I want to go for a very much so visual-forward cover with the picture basically composing the whole page, I chose a different template. The template I chose is called 'Metropolitan' and can be seen below.


I really appreciated the simplistic design of this template and think it is the one I can work the best with. Things I will have to change about the cover is the font for my masthead and, obviously, the cover photo. In the place of the photograph of the building, I will insert the shot that I like the most after completing my cover shoot. This design allows the photo to be the focus of the cover and very little room for distracting cover lines. The minimalism behind the template design allows me to take risks and go all out with my photo which I look forward to. However, I think I will add one or two cover lines right underneath the masthead and at the very bottom of the cover on the white border where the black text is shown above.  Because of the design, these cover lines will allow me to say a little more about my magazine without taking away from the photo. 

This is how the template organized the first two pages of the magazine. I decided this is where I would put my table of contents, as labeled above. The middle picture will be replaced by another picture from my own personal shoot, likely featuring the same model from the cover. Again, I like the simplistic design of this spread and think it could work well to help me experiment with cool photos and fonts, which are more distracting. I will likely change the bordering colors from the coolness of the mint green, to more bold colors like red or yellow or a brighter blue. This changes the tone of the spread from calm to more in-your-face, attracting my younger audience. 

I had to add an extra two pages to the theme myself, so for my double spread, I will have to make it from scratch. It will be interesting not having the template to guide me, but I think I can do it. This allows me to have more freedom with the placement of the text boxes and pictures, and forces me to be much more creative. I am up for the challenge. 

This last page came with the template. Although I initially didn't even consider including a back page, I really like the effect of this one. It brings the whole spread together and is a nice way to end the magazine. Thus, I think I will add this to my project, and design an extra back page to tie everything together. I like the continuation of the cover photo, so I may also utilize that strategy. An idea is to photograph the front and back of the same model in the same location so that the cover can feature the front view and the back page can feature the view from behind. I think that would be a cool and funky way to conclude everything and bring everything together. 

This was all I worked on so far, but I will continue playing around with the program to get used to it. It was pretty easy to navigate, especially given my experience with programs like InDesign, but I still need to learn a lot. Hopefully, I can get the hang of it pretty quickly. 


Location! Location! Location!

While I was not able to go down to the Miami Art and Design District this weekend, I was able to scout a local location. Although I was almost sure that I do not want to shoot my magazine cover close to home, I just wanted to double check before I committed to using extra gas and resources to get downtown. If I were going to shoot locally, I figured I would exploit the natural environment of Weston and shoot at a park, since we are abundant in those settings. Thus, I headed to Peace Mound Park on Indian Trace to look at some possible shooting locations.

The first thing that I noticed when I entered the park was that there was not a lot of dynamic details to the environment. While other parks in the town have large hills or intricate paths, this park only seems to have one real nature trail and no noticeable hills. This is a drawback for me, because if I did decide to shoot outside at a park, I would want to take advantage of this unique setting and experiment with high angles with some sort of hill to utilize for a higher perspective. I figured the hills would add more intrigue to my shots, but since this park did not have any hills, I fear that any shots taken here would not be interesting enough to the eye.
Image result for peace mound park weston flImage result for peace mound park weston fl

Another concern is the playground in the middle of the park which both minimizes the open space I could use and adds the extra factor of curious children who could interrupt the flow of my shoot. I do not really want to shoot in front of an audience out of fear of getting distracted or wandering eyes making my model nervous. Thus, the more secluded my location is, the better. A possible solution to this problem is finding out the hours where there are little to no people at the park, particularly not a lot of children. For example, if we went during my senior privilege hour when many elementary schools are still in session,  we should be able to have relative privacy.

An aspect of the park I really enjoyed is the lake. As seen in the pictures I have included, there is a short bridge that overlooks a lake at the park. This could be a really cool location for shooting and add some contrast between the land and the water. The only concern for this particular spot is that I noticed many ducks crowding around this area (as seen below). Not only do I have a strong dislike of ducks and would like to avoid their presence at any cost, but I also do not want them to interfere in my photos. Thus, if I could figure out a way to get some shots with the lake included, but without the ducks, that could be a really nice location.

Image result for peace mound park weston fl

Another positive of shooting outside at the park is that there is plenty of natural light. Personally, I prefer natural light in photos and this guarantees that my location will not be too dimly lit. The only concern with natural light is that it could cause my model to sweat, but perhaps we can come prepared with blotting paper and miniature fans. My optimal location would have plenty of natural light, and the park definitely checks that box so that is a plus.

Let's Talk About it

Okay so I've discussed my project with my classmates, and they've given me some pretty useful feedback.

First off, everyone in the group really liked my magazine name. . . after I explained it to them. This may pose a slight problem since I won't be around to explain my title to every possible consumer, but hey, maybe they'll catch on quicker than the people in my group. Their eventual reaction solidified my love for the title, so that is something I'm definitely keeping.

The group also appreciated my goal to create cool, out-of-the-box looks for my magazine. We discussed how many teen style lookbooks are monotonous, and portray teen style in the same basic, unexciting manner. However, we agreed that in this day in age, teen style can be quite avant-garde, especially given the rather recent spike in people our age who have gained an interest in the fashion world and invested in pieces like Yeezies or Supreme paraphernalia.

When I told them I wanted to do fun looks, but on a budget, they suggested shopping for pieces of my wardrobe at Goodwill or the Salvation Army. This would help me save on my budget for the production plus, as they were quick to note, "vintage is in." Thus, I think I will stop by my local thrift stores and see if I can find anything that sparks my inspiration, and that I can build a whole look around for my cover. Isabella, my classmate, mentioned that sometimes when she thrifts, she finds the best items in the men's section. So, when I visit the thrift stores, I have to remember to not shy away from the men's section.

Another notable takeaway from the meeting was suggestions for locations for my cover shoot. Callie, another one of my classmates, suggested going to the Miami Art District. I was thinking Wynwood or downtown Fort Lauderdale before, but I was apprehensive of not finding unique locations at these places that people visit often. Thus, the suggestion was super refreshing since I had not even thought about going there. I am happy to hear of a place that I don't hear too many people talk of often so my cover setting has the potential of being new and exotic, and not something that is on the feeds of all of my classmate's Instagram home pages. As soon as I can, I plan on making my way down there to check out some sites and see if I can shoot my cover there. A concern is the distance, but I do not think that I want to shoot anywhere in Weston because of the lack of ideal artistic settings that I am looking for so I would have to travel anyways.

When explaining my want for showcasing diversity through my cover page, I got many affirmations by my classmates who were also tired of seeing the same old representation when it comes to models portrayed by the media. Thus, I think it is very important that I stick with utilizing a model of color who challenges the industry norms.

Overall, I think the meeting went very well and gave me confidence that I am on the right track. I really benefited from saying my ideas out loud, and getting feedback and an audience's reaction. I enjoyed this so much so, that I will probably continue to check in with my peers to test my ideas on a new pair of ears.

Weston's Next Top Model Episode 2

This week, I continued my pursuit for a cover model. Before branching out, I wanted to fully exhaust the resources that I was already familiar with. So, next up in my list of possible candidates is my other close friend Stefanie. 

Me and Stefanie did the same thing I did last weekend with Juliana. Stef packed a bunch of clothes and we headed out to downtown Fort Lauderdale to do a little mock photo shoot. I wanted to see how Stef acted in front of a camera, and how she looked photographed. I borrowed Juliana's camera again, since I partially learned how to use it last weekend. To fill in the gaps where Juliana helped out last weekend, I looked at this article, to learn some of the settings. 







Again, I was really happy with the result of this experiment. Some of my favorite shots are shown above. Stef worked really well in both close-up and mid shots, so that allows me to try out different looks when planning my cover. I don't want to be limited by one specific shot, so it's cool that I have the option to try more dynamic looks like close-ups, and have it actually look good.

Another benefit of using Stef as my cover model is it allows me to show diversity in my publication representation. Stef would allow me to cross two representation thresholds that are typically not represented in the modeling industry since she is both Asian and not stick thin. This article  shows just how much the industry lacks diversity, reporting that 78% of models in the major agencies are White. Many times, the typical portrayal of models are those who are skinny to the point of concern and without a touch of color on their body. Stef is none of these.

From the beginning, I wanted to showcase diversity through my magazine and break industry archetypes. If I went with Stef, I would accomplish this by showing that fashion models can come in any shape, size or color. I want to encourage both diversity and body positivity, and Stef would help me do both of this.

Disadvantages of this choice, however, would be that Stef has less experience with make-up than Juliana (but still some) and does not have any knowledge of camera settings. Still, both of these potential issues could be solved if Juliana helps out with model make-up regardless of if she is in front of the camera, and if I can learn enough about cameras in time for the big shoot. Either way, the shoot encouraged me that I wanted to use a model of color that breaks industry conventions and shows that models don't have to all look the same. Especially since I want to style bold looks, I want to have a model who has an unique look. 

Weston's Next Top Model

Stepping away from my masthead for a second, I decided to switch my attention to another pivotal aspect of my cover. My cover girl.

I have been looking into different ventures for what I will do for my cover photo, and more importantly who I will use as my cover model. As per fashion magazine genre conventions, I have to include a model in my cover photo, as that is who will display my clothing and be the main attention of the issue. The model not only represents the cover but in a way, the whole issue in itself. Thus, I wanted to use a cover model that is not afraid to take risks, and most importantly, have fun during a shoot. This article on the dos and don'ts of model photo shoots urge models to relax and get comfortable during their shoots because that is how the best photos come about. So, I want a subject who can bring my looks alive through their energy on set.

My first candidate for this position is my friend Juliana. Besides our friendly relationship, she would be a good candidate because of her knowledge of the expectations of this project, since she took this course last year. This knowledge would help the process go so much easier since she knows exactly what I am looking for, and may even be able to give me tips and tricks that she learned last year. Although she did not create a fashion magazine last year, she did opt for the magazine portfolio project so she could help me out with the overall production aspect of the magazine.

Furthermore, she has some experience in photography, proving that she could be a viable asset not only in front of the camera but behind it as well. The limited knowledge she has about cameras runs miles around my nearly nonexistent experience. I am also fairly confident that she has a Nikon camera that she would let me borrow, eliminating another worry of mine which is what equipment I would use during the photo shoot.

Adding to this list of reasons Juliana is likely my best bet for a model is that she also has experience in makeup. Thus, she will likely be able to do her own make-up for the photo shoot and I would not have to worry about finding a third party with make-up experience.

To test out our chemistry and Juliana's on-camera presence, the two of us ventured to Wynwood in a mock photo shoot this weekend. We used Juliana's camera, and she brought multiple outfits to change into, which would simulate the conditions of an actual photo shoot. Some of our shots are shown below.








I am very pleased with the experiment. I think Juliana shows a lot of on-camera potentials as she can serve both serious looks and more carefree laid- back ones as well. As predicted, she was able to do her own makeup for the shoot and helped me out with the camera work, which would really come in handy when it is time to actually shoot my cover. I think she would be a valuable asset in the production of the magazine, and could create some really cool covers. As of right now, she is my number one pick for a cover model.

Fonts, fonts and more fonts!

This go-around in the game of "what font will I use for my magazine masthead" I decided to step outside my comfort zone. In the last post, I discussed the intrigue of artsy fonts, that resemble brushstrokes. I liked this appeal because it spoke to this concept that I absolutely adored, that fashion in itself is its own art form. Thus, I admit I was attracted to this artistic approach, but I have my hesitations about this particular style fitting with the bold and avant garde style of my magazine. While these fonts are something that I would normally gravitate to for any other project, it may be too dainty and minimalist for Luk. 

So, I decided to return to Dafont and take another look at more bold and out-there fonts that would push the limits more in design. I don't want something too corny or cheesy because it would take my publication from youthful to just plain childish. Hopefully, I can find a happy medium between sophisticated and bold. 



The first font I looked at was this one entitled empires. I admit, at first glance, I was not too fond of this one. However, the more I looked at it, the more it grew on me. The font is supposed to resemble a sort of graffiti depiction, which offers that artistic appeal that I was looking for before. This one to me is definitely more unconventional but I like that about it. It's gritty and fun and daring, all aspects that I'd like my magazine to convey. The only issue is the design puts a sort of line underneath each letter, which slightly inhibits the legibility of the text. I know what it says (because I came up with the title) but I am concerned that onlookers will not be as able to clearly read it as me. However, it's still fun and different and definitely worth considering. 


The moment I saw this font, David Elika, I couldn't help but squeal. It's perfect. It's bold and daring but also artistic (peep the brush stroke effect) and just screams young, wild and free. I love it! There's something wonderfully intimidating about the way this font makes my magazine title look. The use of all capitalization works perfectly with this font, as much as I love my lowercase letter, I'm really digging this look. This too doesn't show the accent mark above the 'u' but the more that I think about it, I'm pretty sure I can just insert the accent mark separately on top of the text. Maybe I'm just thinking of ways to not have to let this font go, but in all honesty, most font designs that I have looked at do not include the accent mark I need. I really like the punk appeal of this font as well, because although my publication isn't really centered on punk fashion, it does channel that same youthful energy of challenging the norm and shaking stuff up. Right now, this font is a number one contender. 

Sensaka carries that same bold "look at me" effect that I was craving, but the rounded edges are not sitting well with me. It'd definitely large enough to hold its own on a cover page, but the rounded look makes it appear more childish than I care for. Something about rounded-edged fonts remind me too much of the dreaded Comic Sans (see for reference). I want my magazine to be taken seriously and I'm not sure this font is the best way to accomplish that.



This font, Guttenbay, has the aspects of a winner in my book. Granted, it's a little small, but it carries that sort of scrawled handwriting, intentionally messy effect. I like the loops created by the cursive font, and unlike the other ones, I think it adds a sort of a feminine vibe to the masthead, which I am all for. I have some concerns about this taking up too little space, but the simplicity of this font is really attractive. 

Herdrock was the last one I looked it, and I found it halfway between the David Elika and Sensaka fonts. You'd think that this love child would steal my heart, but it actually only makes me like the David Elika font more. I do enjoy this font more than Sensaka, because it has an added layer of maturity, but something about it is still not sitting right with me. I like it, I just don't love it. It does, however, tone down the punkish vibe of the David Elika font, and make it more lighthearted, which softens the look of my magazine cover. Thus, despite my hesitations, this font still sits towards the top of my list. 


Alright, upon going over my font picks between this post and last post, I have put together an *indefinite* ranking of which fonts I am leaning towards: 

1. David Elika 
2. Guttenbay
3.Rockness
4. Herdrock 
5. Julietta Messie
6. Empires
7.Fontrust
8. Sensaka

Since even when considering the fonts from the last post, David Elika still comes up on top, I think I'll start experiementing with how that looks on a mock cover page, along with some of the other frontrunners. Wish me luck!