You're the one that I 'font'

Okay, so now that we have discussed the layout of my magazine cover, which is the general gist of how I want the page to look, let's start talking details. I think it only makes sense to to go in order of what's at the top of the page, and work our way down to the bottom. So today, we will be discussing my masthead design, and more specifically, what I want the font of the masthead to be.

In an article on Flipsnack blog, the author writes that the best tip for cover designs is to place the title in the most obvious place. This is a genre convention that no one dares break since your magazine name is your most recognizable aspect of the publication, so you don't want you readers having to search for it. Even Vogue, as unconventional as their masthead design occasionally is, is consistent in the fact that the title is always placed in the same spot. Thus, readers know exactly where to look to ensure that this magazine is in fact a Vogue original.

Masthead fonts, as minuscule of a detail as they may scene, are actually essential in establishing my magazine's brand. This will likely be the same font on my online publication and will be forever tied to my magazine. Thus both the font and color have to represent the tone of my publication, which as of now, is youthful, fun-loving carefree magazine that celebrates the joy of dressing outside the box.

Although, while font choice is rather binding for my publication, I may have a little more flexibility when it comes to color. Both Vogue and Paper experiment with different colors with different issues, with Vogue favoring an elegant white and Paper utilizing bright pallets like orange and pink. I think I'd also like to take this route, using bright and fun colors for my font like yellow, green and pink. These colors represent youth and vitality, and will help in capturing the attention of window shoppers.

For the font, however, I have less of an idea of what exactly I want to do. Thus, I journeyed to the magical land of Dafont.com to browse some fonts and see if any stuck out to me.


This font titles "Rockness" was featured on the homepage of the font, under the recently added section. I wasn't necessarily envisioning this brushstroke look in my mind, but upon seeing my magazine name in this font, I kind of like it. Like a lot. The connotation behind this artsy font is relating fashion to an art form, which a lot of people forget that it is. I like the idea of combining the ideas of fashion and art, and with extravagant looks that resemble art pieces, I think everything will tie together nicely.


Upon falling in love with the previous font, I decided to delve deeper into this whole brushstroke font forum, thus my discovery of Fontrust. The more variations of this artsy font I see, the more I can see it on the cover of my magazine. I like the all-lowercase aspect of this font personally, since I have a weird love for lowercase letters, but I'm not sure how well it would fit my cover design. I need my masthead to stand out, and I'm not sure if I could accomplish that with all lowercase letters. Another concern with this font, and the one before it, is that they are not programmed with the accent mark I need above the 'u' which may be a big problem if I choose to go with it. 

This was the final font I explored in this brushstroke category, entitled julietta messie . I really like the lighthearted simplicity of this font because it conveys my magazine's message of being young and carefree. However, another aspect of my magazine is that it portrays bold looks, and this font is not bolded like the other ones. The more that I look at it, the more it kind of tones down the vibe of what I want to be a visually loud magazine. So maybe this one is not the way to go. 


I really liked the painter appeal of these fonts, but I also want to explore more bold and daring fonts as well. I won't know for sure what works until I lay it out on a page, but I will definitely keep these in the back of my mind. 



          Citations:
           “The 10 Golden Rules of Magazine Cover Design.” Flipsnack Blog, Flipsnack Blog, 17 Jan. 2019, blog.flipsnack.com/how-to-design-professional-magazine-covers/.

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